Curl Tamers- JW Magazine
Among the products that have received 4 curls—NaturallyCurly’s highest ranking—are those developed by curl-taming sisters Batia Elkayam and Aleeza Callner. (Jewish Woman staffers also tried the products and give them a “ringing” endorsement.) Born in Israel, they started their own salon in Tel Aviv and became known for their talent for styling curly hair. Upon relocating to L.A., they started Batia & Aleeza Salon, now situated in the heart of Beverly Hills.
Wrestling with their own curly hair during a family vacation in Hawaii’s humid climate inspired them to develop their own line of natural hair-care products—Bio-Natural Shampoo, Bio-Protein Conditioner and Bio-Herbal Mineral Sculpting Gel (www.batiaandaleeza.com).
“I wake up in the morning and look like a lion if I don’t use the products,” says Inbar Lavi, Batia and Aleeza’s product marketing manager. “We want people to fall in love with their curls again.”